Guides
Practical, opinionated notes on building, running, and handing over a data function for startups and scale-ups. No hype, no lock-in.
What is a data function as a service
What it includes, how it differs from data as a service, and when a startup actually needs one.
When to hire a data team
The signals you are ready, the traps in a first data hire, and a simple build vs hire vs outsource frame.
Data strategy for SaaS scale-ups
The metrics that matter, why your numbers disagree, and how to reach a data function you can trust.
